Another big reason for you to go electronic is that if you enter a FASTag lane without a FASTag, you’ll be required to pay double the toll amount. The government has also made FASTag mandatory for acquiring third party insurance for your vehicle. To incentivise its popularity, the government seeks to transform FASTag into a multi-utility payment tool. Looking at the benefits and how the government is bringing it into prominence, opting electronic toll payment and FASTag are easily on their way to becoming a social norm or custom. As studies of behavioural economics explain, once an activity becomes part of social norms, people see beyond its benefits. Just like following a queue or respecting a “No Smoking” sign, having a loaded FASTag account before hitting the highway is on its way to become an essential practice.